A Continuous Phenomenon
Day by day, e-gift cards are growing in popularity and retailers are jumping on the bandwagon. This is revolutionizing gift giving in many ways, essentially driving gift card exchange behind the scenes.
E-gift cards are popping up in multiple forms. Most retailers are turning to the e-mail recipient method however many can be brought up on a smartphone. Amazon even provides a facebook delivery method which may very well be the method of the future.
In most cases, one can set a delivery time for these gift card transactions making things very easy for gift card consumers.
By The Numbers
BankRate.com released an annual gift card survey last November which found that 51 percent of 63 popular gift cards it reviewed offered an e-card option which was 10% higher than the previous calendar year. Of the 45 retailers surveyed, 26 had e-card options including the like of Macy’s, Starbucks, Best Buy, and Target.
Rebekka Rea, executive director at the Retail Gift Card Association said “Retailers are adding them in droves,” and that “It’s definitely something that if retailers don’t have now, they are behind.”
But why you might ask? Just imagine that you remember your brother’s birthday is tomorrow and you need to get him a gift card 5 states away. Why not drop something nice in his inbox at ease and your convenience?
Another negative of hard plastic gift cards is the cost. Some retailers are charging hard card fees as well as any shipping charges you may face online.
Chief executive of CashStar.com, David Stone said “There are two reasons why consumers don’t use gift cards today. We don’t have time to go to the store or wait for the plastic to be shipped and they’re not personal enough”.
With technological development comes market advancements. The world of e-gifting is growing rapidly and is sure to continue peaking. As more retailers make this option available, we as consumers continue to reap the benefits of this change.