With gas prices at record highs, consumers are stretched and are finding various ways to save on gas. One way small businesses can show appreciation to their customers is to offer a free gas gift card for qualified purchases.
Apart from the obvious benefit of increased sales, consumers will instantly connect with the offer. I know personally that even a free $30 gas card will make a difference to my gas bill.
One key point to keep in mind is to make the qualifying criteria easy to understand. For example, you can set your qualified purchases as every $200 in purchases gets a free $25 gift card, at the register. No forms to fill out, or no rebate forms to mail in. You are more likely to attract more customers if there is instant gratification with the offer.