During the last two weeks, I have talked a lot about why consumers should redeem their gift cards soon due to the recession and the possibility of more retailers going under. One area i have not mentioned is what happens when local businesses that issue gift cards change hands.
This video from NBC affiliate station WWLP in Springfield, MA talks about how customers of a local beauty salon got stuck with gift cards when the salon ownership changed hands. See the video below.
Business that offer gift cards or certificates should give consumers the opportunity to purchase their cards online. We offer both Instant and physical gift certificate sales for our clients! This is a great way for Salons, Spas, Restaurants, and Coffee shops, to sell their gift card with out any upfront development cost or service fees!