How important is Gift Card Packaging to you?

A March 2008 survey released by Seastone, a leading manufacturer of gift card packaging found that 84% of consumers would purchase a gift card if it came with free packaging. The survey also found that 62% of consumers were more likely to purchase a gift card if multiple packaging options were available.

According to the survey, the most popular form of gift card packaging is a tin box, followed by paper pouches, greeting cards, and stuffed animal designs. Those surveyed also indicated that they are most likely to purchase gift card packaging for birthdays, followed by the holiday season.What gift card packaging do you use? Which one is your favorite? Share your thoughts with us in the comments section below.