Telemundo and NBC have partnered with inComm to introduce a new line of Telemundo-branded Visa and MasterCard gift cards which hit retail locations at the end of last month. Incomm is a leader in sales and marketing of prepaid products and transaction processing. The telemundo gift cards are licensed through NBC Universal Television Consumer products and the deal was brokered by Big Tent Entertainment, which is the licensing agent for the Telemundo brand.
The Telemundo gift cards were introduced to “offer Telemundo fans and the Hispanics they are targeting” a convenient financial service from a recognized brand within the community. Offered in a variety of designs, the cards can be the perfect gift for anyone on the gift list. Each Visa or MasterCard gift card will feature Telemundo branding, as well as traditional Hispanic holidays and themes such as Quinceanara and futbol.
The purchasing power of the Hispanic community exceeds $1 trillion and the goal of this new cards is to enhance the buying power of the community. Incomm sees the partnership as a way for them to offer innovative product to their retail partners and strengthen their commitment and support of the Hispanic marketplace.
Telemundo recently announced that according to Nielsen Media Research, through the first 6 weeks of the second quarter of 2011, the network is the fastest growing broadcast network with the largest percentage gain versus the first quarter of 2011 during Monday through Friday prime among adults 18-34. The network captured 32% of Spanish language TV viewership in May.