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E-Gift Cards Rising In Popularity

A Continuous Phenomenon

Day by day, e-gift cards are growing in popularity and retailers are jumping on the bandwagon. This is revolutionizing gift giving in many ways, essentially driving gift card exchange behind the scenes.

E-gift cards are popping up in multiple forms. Most retailers are turning to the e-mail recipient method however many can be brought up on a smartphone. Amazon even provides a facebook delivery method which may very well be the method of the future.

In most cases, one can set a delivery time for these gift card transactions making things very easy for gift card consumers.

By The Numbers released an annual gift card survey last November which found that 51 percent of 63 popular gift cards it reviewed offered an e-card option which was 10% higher than the previous calendar year.  Of the 45 retailers surveyed, 26 had e-card options including the like of Macy’s, Starbucks, Best Buy, and Target.

Rebekka Rea, executive director at the Retail Gift Card Association said “Retailers are adding them in droves,”  and that “It’s definitely something that if retailers don’t have now, they are behind.”

But why you might ask? Just imagine that you remember your brother’s birthday is tomorrow and you need to get him a gift card 5 states away. Why not drop something nice in his inbox at ease and your convenience?

Another negative of hard plastic gift cards is the cost. Some retailers are charging hard card fees as well as any shipping charges you may face online.

Chief executive of, David Stone said “There are two reasons why consumers don’t use gift cards today. We don’t have time to go to the store or wait for the plastic to be shipped and they’re not personal enough”.

With technological development comes market advancements. The world of e-gifting is growing rapidly and is sure to continue peaking. As more retailers make this option available, we as consumers continue to reap the benefits of this change.

Popular Retailers Who Offer E-Gift Cards

Best Gift Card of 2010

The Best Gift Card of 2010 is Walmart Gift Card. This is according to a survey of about 6,000 users. For more details on the survey, see our press release.

Here is a full list of the Best 20 Gift Cards according to the survey:

Top 20 Most Wanted Gift Cards of 2010

Here is our third annual Top Gift Cards of the year list. Those of you who have followed our blog for the last three years are probably familiar with our Top 10 Most Popular list. For this year, we decided to expand the list to Top 20 and only use data from our wish list, which we think is a more accurate representation of what gift cards people want (even though it did not change the Top 10 cards that much). The list you see below was compiled from a nationwide sample of about 6,000 wish lists created by users showing which gift cards they would like.

What do you think about the list? Did anything surprise you? Is there a merchant you expected to be in the Top 20 that did not make it? Share your comments below.

Discount Gift Cards – Top Sellers September 2010

It’s hard to believe that we’re already in October and there are less than 100 days until Christmas. But, there’s no need to go into panic shopping mode yet! Now is the time to start planning on what gifts you want to purchase for your family, friends, and relatives this year.

We recommend that you purchase discount gift cards to your favorite stores where you plan on shopping this holiday season. If you combine your discount gift cards with coupons and in-store sales, you will be able to get the most for your money.

Here were our most popular gift cards for the month of September.

All of the gift cards on this list are extremely popular. If you’re looking to purchase one of these brands, sign up for our Wish List. This way, you will receive email alerts (no more than one per day) when the cards come in stock.

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