Today we are happy to release our fourth annual list of the Top 20 Most Wanted Gift Cards for 2011. Wal-Mart gift cards remain unchanged as the most popular gift card, followed by Amazon.com and Target. Consumers love the ease of use and extensive product selection that is available from these merchants.
Some of the biggest changes for this year’s list compared to the Top 20 Gift Cards for 2010 are; Kohl’s entered the top 20 for the first time, demand decreased for gas gift cards, and McDonald’s made its debut in the top 10. The list serves as an excellent resource for those looking to buy a gift card this holiday season, but are unsure of what merchant to purchase.
The data for top 20 gift cards was compiled by using over 12,000 gift card wish lists that were created by GiftCardRescue.com customers. GiftCardRescue.com users create wish lists of merchant gift cards they would like to purchase and are sent email alerts when a card they want becomes available at a discount. GiftCardRescue.com is the leading website for gift card exchange where consumers purchased over $4 million worth of discount gift cards in 2011 and saved an average of 15% to merchants like Best Buy, Home Depot, JC Penney and Macy’s.